In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
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Anybody who sees a car with a big rear wing suspects that there is a lot of power hidden under the hood that needs to be controlled, as these wings provide the necessary downforce. The Porsche GT3 RS bears a very special wing on its back. Also: the Mercedes-AMG GT S provides understatement and power at the same time. And: the even more uncompromising Radical RX C Turbo.
All over the world, Mercedes' S-Class is considered the model range that features the most elegant and luxurious limousines. We took a look at the German manufacturer's first convertible model in this class. Also: for the Chevrolet Camaro's 50th anniversary in 2016 the US brand released the sixth generation of their classic. And: a mountain cruise with the Corvette C7 convertible.
The Lamborghini Huracan with its V10 is brutal, but there are still some people who think that even that isn't enough power yet. Therefore, the Swiss tuning company O.CT turned this raging bull into an even more furious beast. Also: the Cadillac CTS-V had been under pressure from the get-go. At first glance is looks like a regular limousine, but at a second glance it reveals its monstrous power.
The Aston Martin Vanquish is timelessly elegant and carries the strongest engine of the British brand under its hood, a roaring V12. True British power. Also: the tuning company Arden gave a Jaguar a power treatment and transformed the F-Type R to their Arden AJ23 model with breathtaking 650hp. And: a sporty rarity from a traditional manufacturer, the Morgan AR P4 roadster.
The BMW M3 and the Mercedes C63 AMG, the top models of the two iconic manufacturers are in an ever-lasting competition. But they are not alone in their battle for the crown. A exotic beast from Japan lies in wait, the Lexus RC F. Is this Japanese extrovert a threat to its German competitors?
Os pequenos runabouts dos EUA estão de novo a conduzir
After more than 20 years of abstinence Mercedes-Benz return to the Grand Prix circuit in 1954. With a lot of ambition, the company's advanced engineering and some of the best drivers in the world the Mercedes team aimed for the championship.
In 1985 Audi made their impressive mark in motorsports with the Quattro. With its 4x4 drive this model impressed the audience and shocked the competition alike and ushered in a new era in rally sports.
Since its premiere in 1970 the Deutsche Rallye Meisterschaft has been one of the most popular motorsports series. In the 1983 competition Opel's Manta, Kadett and Ascona sports models celebrated exceptional successes.
The Indy 500 is one of the most spectacular racing events in the world. More than 400.000 spectators watch this mixture of show and motorsports competition at the Indianapolis Motor Speedway each year. We take a look back at the 1994 Indy 500.
The Icelandic Formula Off-Road season opener continues in Hella with tracks four to six. Drivers face river crossings, swamp sections and time attack challenges as the battle for early championship points intensifies.
It's the sounds of summer as the Icelandic Formula Off-Road season kicks off in Hella. High-powered machines tackle extreme terrain, delivering spectacular action, roaring engines and the first intense battles of a thrilling new championship.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
A fusca afinada promete diversão ilimitada de dirigir
The NitrolympX is a motor sport event that was first held in Hockenheim in 1986. With about 30,000 spectators and around 300 participants, it is the largest international drag race event in Europe.
Unlike the countless Show & Shine car meetings, at the Rust'n'Roll the older means the better. Only when the vehicles look really old and are as rusty as possible are they considered beautiful.
Once a year, car tuning fans from all over the country meet at Neue Messe Dresden for the XS CarNight. On 35,000 square metres automotive dreams can be admired there while the lights go out outside.
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