The winner of the 1997 Miss Korea 'Jin' is finally announced. Ji Young, learning that ViVi Cosmetics is on the verge of bankruptcy, is heartbroken to realize that Hyung Joon was not at the main competition because of the company.
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Lee Gun, the 22nd heir of the Jeonju Lee clan and ninth-generation only son, is a young CEO soaring at Jangin Chemicals. But his biggest worry: every male ancestor has died before turning 30. As relatives pressure him to marry and produce an heir, he prepares a ring to propose to his long-time girlfriend, Se Ra. Meanwhile, Kim Mi Young, a temp office assistant at a law firm, drops by a candy shop on an errand and runs into Gun by chance—how will their first meeting unfold?
Hyung Joon promises Ji Young that he will always be by her side.
Ji Young, while preparing for Miss Universe, falls into contemplation as she sees other candidates pursuing their dreams. Ji Young takes sweet revenge on Manager Park, who visits her regarding a Dream Department Store advertisement model issue, thinking back on past times. Hwa Jung, learning that Teacher Jung has put her house up for sale to raise investment for new cosmetics, wavers over the issue of studying abroad.
Hyung Joon, realizing that Ji Young's birthday could become an issue, tries to find a way to protect her as much as possible. Hyung Joon tries to develop and sell a new lip gloss under the name 'V Cosmetics', but this too is not easy due to Kang Shik's interference.
Ji Young hands the prize money to Hyung Joon, but he tries not to accept it. Hyung Joon's heart is both happy and complicated as he looks at Ji Young, who suggests they date secretly... Meanwhile, Ji Young prepares for the 'Miss Universe' competition. Hyung Joon asks Director Ma to take care of Ji Young, and Ji Young prepares for the international competition with Director Ma's support.
The winner of the 1997 Miss Korea 'Jin' is finally announced. Ji Young, learning that ViVi Cosmetics is on the verge of bankruptcy, is heartbroken to realize that Hyung Joon was not at the main competition because of the company.
As it is revealed that Im Sun Joo is an unmarried mother and her 'Jin' (Winner) qualification is revoked, Oh Ji Young learns that she can advance to the finals as 'Mi' (Third Place). The ViVi Cosmetics members and Teacher Jung are happy about this hard-won opportunity, but Yoon, seeing Hyung Joon and Ji Young growing closer, makes an offer to ViVi Cosmetics that is hard to refuse, leaving Hyung Joon in distress.
Oh Ji Young, having failed to place, cannot hide her disappointment, and Hyung Joon feels sorry for her. Director Yang, having learned all the facts, proposes to Ji Young that she leave Hyung Joon and join him to compete in the main competition after Im Sun Joo steps down.
After much struggle, Ji Young competes in the Miss Korea Seoul preliminaries and does her best, but feels overwhelmed by the offensives from Queen Beauty Salon and Seri Beauty Salon. Ji Young and the ViVi Cosmetics members go through a tense preliminary judging process. Meanwhile, Ji Young's family, realizing she went ahead with the Miss Korea pageant, appears at the preliminary venue and tries to forcibly take Ji Young away.
Ji Young, along with the ViVi Cosmetics members including Hyung Joon, begins serious 'Miss Korea' training. Meanwhile, Director Ma and Director Yang are surprised by the news that the Miss Korea pageant might not be held due to the IMF crisis.
Ji Young's family opposes her participation in 'Miss Korea'. Director Ma calmly begins to persuade the family. However, when the topic of 'breast augmentation surgery' comes up, the family and Hyung Joon strongly oppose it even more. Teacher Jung secretly takes samples of ViVi Cream to Kim Kang Shik of BaDa Cosmetics to negotiate.
Ji Young leaves the 'Mandarin Lady Pageant' venue holding Director Ma's hand, and Teacher Jung tries to stop Director Ma. However, Director Ma firmly takes Ji Young and leaves the venue. Ji Young quits her department store job and begins training with Jae Hee and Director Ma's other candidates.
While trying to save Kang Chi, Yeo Wool is shot by Seo-bwagwan. Yi Sun Shin arrests Jo Gwan Woong for leaking military secrets. As Yeo Wool dies from the gunshot, Kang Chi promises they will meet again.
Afraid of losing Yeo Wool, Kang Chi breaks up with her. She holds onto him, saying that losing him is what she fears most. Upset by the breakup, Yeo Wool goes out to clear her head and is attacked by a mysterious figure.
Kang Chi visits Monk So Jung, saying he wants to find the Gu Family Book so he can grow old with Yeo Wool. So Jung reveals their fate: one of them must die. Kang Chi is shocked. Meanwhile, Tae Seo is captured and taken to Jo Gwan Woong.
Gu Wol Ryung, unable to remember his past, attacks Kang Chi. Ja Hong Myung is tormented as she watches the fight between her half-beast son and the divine beast Wol Ryung. Later, Ja Hong Myung takes refuge at the school and meets Yi Sun Shin.
Gu Wol Ryung suffers as a thousand-year demon. Jo Gwan Woong tells him Seo Hwa is the cause of all his misery and proposes a deal. Meanwhile, Dam Pyung Joon tells Kang Chi to remove his bracelet and defeat him in a real sword fight.
Ja Hong Myung is shocked to realize Kang Chi is her son. However, despite Jo Gwan Woong's persistent questioning, she pretends not to know Kang Chi. Meanwhile, Yeo Wool seeks out Bong Chool to find a way to rescue Kang Chi.
Kang Chi, chased by ninjas, accidentally enters a room and confronts Ja Hong Myung. She is impressed by him but soon orders him to be captured, even if it means killing him. Meanwhile, Chung Jo asks Yeo Wool if she knows that Dam Pyung Joon killed Kang Chi's father.
Yeo Wool is put in charge of Kang Chi's discipline at the school. Despite their bickering, they grow closer and go to see the lantern festival. Meanwhile, unusual corpses are found in the forest, and the school's disciples begin to suspect Kang Chi.
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