The winner of the 1997 Miss Korea 'Jin' is finally announced. Ji Young, learning that ViVi Cosmetics is on the verge of bankruptcy, is heartbroken to realize that Hyung Joon was not at the main competition because of the company.
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Lee Gun, the 22nd heir of the Jeonju Lee clan and ninth-generation only son, is a young CEO soaring at Jangin Chemicals. But his biggest worry: every male ancestor has died before turning 30. As relatives pressure him to marry and produce an heir, he prepares a ring to propose to his long-time girlfriend, Se Ra. Meanwhile, Kim Mi Young, a temp office assistant at a law firm, drops by a candy shop on an errand and runs into Gun by chance—how will their first meeting unfold?
Hyung Joon promises Ji Young that he will always be by her side.
Ji Young, while preparing for Miss Universe, falls into contemplation as she sees other candidates pursuing their dreams. Ji Young takes sweet revenge on Manager Park, who visits her regarding a Dream Department Store advertisement model issue, thinking back on past times. Hwa Jung, learning that Teacher Jung has put her house up for sale to raise investment for new cosmetics, wavers over the issue of studying abroad.
Hyung Joon, realizing that Ji Young's birthday could become an issue, tries to find a way to protect her as much as possible. Hyung Joon tries to develop and sell a new lip gloss under the name 'V Cosmetics', but this too is not easy due to Kang Shik's interference.
Ji Young hands the prize money to Hyung Joon, but he tries not to accept it. Hyung Joon's heart is both happy and complicated as he looks at Ji Young, who suggests they date secretly... Meanwhile, Ji Young prepares for the 'Miss Universe' competition. Hyung Joon asks Director Ma to take care of Ji Young, and Ji Young prepares for the international competition with Director Ma's support.
The winner of the 1997 Miss Korea 'Jin' is finally announced. Ji Young, learning that ViVi Cosmetics is on the verge of bankruptcy, is heartbroken to realize that Hyung Joon was not at the main competition because of the company.
As it is revealed that Im Sun Joo is an unmarried mother and her 'Jin' (Winner) qualification is revoked, Oh Ji Young learns that she can advance to the finals as 'Mi' (Third Place). The ViVi Cosmetics members and Teacher Jung are happy about this hard-won opportunity, but Yoon, seeing Hyung Joon and Ji Young growing closer, makes an offer to ViVi Cosmetics that is hard to refuse, leaving Hyung Joon in distress.
Oh Ji Young, having failed to place, cannot hide her disappointment, and Hyung Joon feels sorry for her. Director Yang, having learned all the facts, proposes to Ji Young that she leave Hyung Joon and join him to compete in the main competition after Im Sun Joo steps down.
After much struggle, Ji Young competes in the Miss Korea Seoul preliminaries and does her best, but feels overwhelmed by the offensives from Queen Beauty Salon and Seri Beauty Salon. Ji Young and the ViVi Cosmetics members go through a tense preliminary judging process. Meanwhile, Ji Young's family, realizing she went ahead with the Miss Korea pageant, appears at the preliminary venue and tries to forcibly take Ji Young away.
Ji Young, along with the ViVi Cosmetics members including Hyung Joon, begins serious 'Miss Korea' training. Meanwhile, Director Ma and Director Yang are surprised by the news that the Miss Korea pageant might not be held due to the IMF crisis.
Ji Young's family opposes her participation in 'Miss Korea'. Director Ma calmly begins to persuade the family. However, when the topic of 'breast augmentation surgery' comes up, the family and Hyung Joon strongly oppose it even more. Teacher Jung secretly takes samples of ViVi Cream to Kim Kang Shik of BaDa Cosmetics to negotiate.
Ji Young leaves the 'Mandarin Lady Pageant' venue holding Director Ma's hand, and Teacher Jung tries to stop Director Ma. However, Director Ma firmly takes Ji Young and leaves the venue. Ji Young quits her department store job and begins training with Jae Hee and Director Ma's other candidates.
On Seolhui's dad's birthday, Juman pays a visit. Determined and driven, Dongman focuses on his training for the rematch against Taksu. Meanwhile, Aera finds out that Bokhee is her mother. Bokhee decides to go back to Japan with Namil, but Namil gets the phone Jangho was keeping for Bokhee and gives it to Aera.
Ever since the breakup, Juman has become more desperate for Seolhui. Unable to get over her, he begs Seolhui for forgiveness and a chance to redeem himself. Meanwhile, Dongman suffers a severe injury from the fight and Aera warns him never to fight again.
Dongman and Taksu finally meet for their long-awaited match. Throughout the match, Dongman leads the game. However, he falls for Taksu's plan to make the game an invalid game. Meanwhile, Seolhui reveals to her coworker that she and Juman are no longer in a relationship.
Juman tells the truth to his mother and Seolhui's mother about his breakup with Seolhui. Meanwhile, Aera gets accepted to do the final interview for both the KBC announcer position and the MMA cage announcer position. However, she falls into a dilemma because the interviews are on the same day.
Knowing that Juman did not come home the night before, Seolhui heads to Yejin's place with Aera. Juman explains how he had no choice and that nothing happened between him and Yejin, but Seolhui breaks up with him anyway. Meanwhile, Dongman falls into a dilemma when Taksu publicly requests for a special rematch.
After 20 years of friendship, Aera and Dongman become an official couple. When Aera goes to watch Dongman's match, a poster for MMA cage announcer recruitment catches her attention. Meanwhile, Juman who has been confused about his feelings for Yejin, gets frustrated with Seolhui who always wants their relationship to be sweet like the first time they started dating.
Seolhui becomes anxious when Juman heads out to meet Yejin who keeps sending Juman text messages when she is drunk. Seolhui asks Yejin to stop contacting him and asking him to meet her, but Yejin refuses to give up on him. Meanwhile, Hyeran appears in front of Aera at the festival rehearsal.
Dongman is asked to try out for an amateur fighting match, but his coach advises him to focus on his training and declines the offer. Meanwhile, Aera is scolded and forced to apologize after catching a thief at the department store, as that thief turned out to be a VIP customer.
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