Ji Young hands the prize money to Hyung Joon, but he tries not to accept it. Hyung Joon's heart is both happy and complicated as he looks at Ji Young, who suggests they date secretly... Meanwhile, Ji Young prepares for the 'Miss Universe' competition. Hyung Joon asks Director Ma to take care of Ji Young, and Ji Young prepares for the international competition with Director Ma's support.
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Back in her hometown, Mi Young is shocked to learn she's pregnant—and her mother finds out, too. Lee Gun heads to Mi Young's mom's ssambap restaurant with President Park. Yong plays a video of Lee Gun and Mi Young—found on Gun's USB—for Chairwoman Wang, but her unexpected reaction throws him off. Meanwhile, Mi Young goes alone to the OB-GYN clinic, where she meets Daniel.
Falling for a scheme by President Park and Mr. Choi to trap Lee Gun, Mi Young unknowingly drinks a spiked beverage and enters the wrong hotel room having also drunk the spiked drink, Lee Gun walks into the same room. Mistaking each other for Attorney Min and Se Ra, the two spend a fateful night together.
Lee Gun, the 22nd heir of the Jeonju Lee clan and ninth-generation only son, is a young CEO soaring at Jangin Chemicals. But his biggest worry: every male ancestor has died before turning 30. As relatives pressure him to marry and produce an heir, he prepares a ring to propose to his long-time girlfriend, Se Ra. Meanwhile, Kim Mi Young, a temp office assistant at a law firm, drops by a candy shop on an errand and runs into Gun by chance—how will their first meeting unfold?
Hyung Joon promises Ji Young that he will always be by her side.
Ji Young, while preparing for Miss Universe, falls into contemplation as she sees other candidates pursuing their dreams. Ji Young takes sweet revenge on Manager Park, who visits her regarding a Dream Department Store advertisement model issue, thinking back on past times. Hwa Jung, learning that Teacher Jung has put her house up for sale to raise investment for new cosmetics, wavers over the issue of studying abroad.
Hyung Joon, realizing that Ji Young's birthday could become an issue, tries to find a way to protect her as much as possible. Hyung Joon tries to develop and sell a new lip gloss under the name 'V Cosmetics', but this too is not easy due to Kang Shik's interference.
The organizers of the Miss Korea pageant receive instructions that there is a problem with the Seoul 'Jin, Seon, Mi' monopolizing the main competition as the presidential election approaches. Director Ma and Director Yang move busily, but they sense an unusual atmosphere. During the training camp, Ji Young struggles due to Shin Sun Young's jealousy. Amidst her struggles, Yoon visits Ji Young.
The intensive training for the Miss Korea finals begins, but Seoul contestants Oh Ji Young, Kim Jae Hee, Shin Sun Young, and Choi Soo Yeon, who share a room, get into a big fight over a trivial matter and receive penalty points. Before the finals, Ji Young refuses to sign a contract stating she must become the exclusive model for BaDa Cosmetics if selected as Miss Korea, and Kang Shik threatens that it will be difficult to become Miss Korea if she doesn't sign.
As it is revealed that Im Sun Joo is an unmarried mother and her 'Jin' (Winner) qualification is revoked, Oh Ji Young learns that she can advance to the finals as 'Mi' (Third Place). The ViVi Cosmetics members and Teacher Jung are happy about this hard-won opportunity, but Yoon, seeing Hyung Joon and Ji Young growing closer, makes an offer to ViVi Cosmetics that is hard to refuse, leaving Hyung Joon in distress.
Oh Ji Young, having failed to place, cannot hide her disappointment, and Hyung Joon feels sorry for her. Director Yang, having learned all the facts, proposes to Ji Young that she leave Hyung Joon and join him to compete in the main competition after Im Sun Joo steps down.
After much struggle, Ji Young competes in the Miss Korea Seoul preliminaries and does her best, but feels overwhelmed by the offensives from Queen Beauty Salon and Seri Beauty Salon. Ji Young and the ViVi Cosmetics members go through a tense preliminary judging process. Meanwhile, Ji Young's family, realizing she went ahead with the Miss Korea pageant, appears at the preliminary venue and tries to forcibly take Ji Young away.
Ji Young, along with the ViVi Cosmetics members including Hyung Joon, begins serious 'Miss Korea' training. Meanwhile, Director Ma and Director Yang are surprised by the news that the Miss Korea pageant might not be held due to the IMF crisis.
Yoon promises to fully support ViVi Cosmetics if their Miss Korea wins, so Hyung Joon, Hong Sam, and Kang Woo search for beautiful women they know. Ji Young takes Director Ma's business card and visits Queen Beauty Salon.
Hyung Joon tries to launch a cosmetics business with the help of his wealthy friend Yoon, but Yoon refuses. Hong Sam suggests they save the company by creating a Miss Korea. Meanwhile, Hyung Joon seeks out Oh Ji Young, who was the queen bee in his high school days.
On Seolhui's dad's birthday, Juman pays a visit. Determined and driven, Dongman focuses on his training for the rematch against Taksu. Meanwhile, Aera finds out that Bokhee is her mother. Bokhee decides to go back to Japan with Namil, but Namil gets the phone Jangho was keeping for Bokhee and gives it to Aera.
Ever since the breakup, Juman has become more desperate for Seolhui. Unable to get over her, he begs Seolhui for forgiveness and a chance to redeem himself. Meanwhile, Dongman suffers a severe injury from the fight and Aera warns him never to fight again.
Dongman and Taksu finally meet for their long-awaited match. Throughout the match, Dongman leads the game. However, he falls for Taksu's plan to make the game an invalid game. Meanwhile, Seolhui reveals to her coworker that she and Juman are no longer in a relationship.
Juman tells the truth to his mother and Seolhui's mother about his breakup with Seolhui. Meanwhile, Aera gets accepted to do the final interview for both the KBC announcer position and the MMA cage announcer position. However, she falls into a dilemma because the interviews are on the same day.
When Hyeran tells Aera that she and Dongman will get back together, Aera warns Hyeran again to stay away from him. Meanwhile, Juman becomes upset when he sees Seolhui doing the chores at his family's gathering.
When Hyeran tells Aera that she and Dongman will get back together, Aera warns Hyeran again to stay away from him. Meanwhile, Juman becomes upset when he sees Seolhui doing the chores at his family's gathering.
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