Stéphane Peterhansel is the most successful driver in the history of the Dakar Rally. With the German team X-Raid he won the 2012 and 2013 editions of this prestigious competition in a Mini Countryman.
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50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
Fog, rain and snow means that a visit to the Eifel region isn't too pleasant. Nevertheless, the toughest drivers were at the track, not letting the weather get in their way.
When the Nürburgring transforms into a winter wonderland, it may look pleasant but sure isn't too pleasant as a race track.
A tuned-up Golf 2, a family sedan from Hanover, Germany and a very special Porsche GT2. We looked behind the scenes of the gas station by the curve on the race track where sports cars flock.
An angry bull, a few Englishmen who prepared themselves for rather unpleasant weather conditions and a young, talented race driver, these were all visitors who ventured to the infamous Green Hell of the Nürburgring.
The BMW M3, BMW's most successful model ever.
The BMW 503, a Convertible with a V8 engine.
On his way to Las Vegas Marco drops by Big Mike in the Apple Valley. Together they meet Big Mike's friends from the Kustos family, who once used to be trendsetters in the Californian car customizing scene.
With his newly bought Porsche 911 coupe, Marco heads to L.A. to meet one of the best known Porsche enthusiasts of the world: Magnus Walker, who invites Marco to visit his workshop and his collection.
Die-hard Porsche fan Marco Wendlandt makes his dream come true: driving a 1984 Porsche 911 coupe. With the help from Big Mike, a car dealer from Los Angeles, he tracks down the car in San Francisco.
50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
The Toyota MegaCruiser BXD10 with military origins.
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