No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
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More power and yet better fuel economy? This is supposed to be possible with chip tuning. In order to explore this, we sent two teams on a road trip from South Germany to Barcelona, Spain, and back, a total distance of 3,000 kilometres.
The Wanderer Werke and their Stromlinie Spezial car.
50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
The BMW M3, BMW's most successful model ever.
Lamborghini Huracan Spyder
Action Concept's stunt professionals are supposed to create a spectacular motobike jump with a subsequent crash that would be too dangerous for a stuntman. Stunt coordinator Ramazan Bulut has to come up with a solution.
The Stunt Heroes turned a gravel quarry into their own stunt playground. This time, a motorbike without a driver flies over a ramp, a catapult for humans is tested and a new rollover punch is tried out in a fight scene.
The Stunt Heroes have a new car cannon in their equipment arsenal that accelerates a car in one second from zero to 70 km/h. The team tests the cannon after shooting a wild car chase on the autobahn.
Stunt man Dominik Kowalski is an expert for falls, drops and body stunts. Today, everything will be different as he is supposed to be the stunt car driver. His objective is to do a flip through a cola truck.
A skidding lorry versus a remote-controlled van. Stunt coordinator Christoph Domanski`s plan is to separate the roof from the rest of the vehicle. If his idea works, the team will create a unique stunt convertible.
Podczas All-Wheel Adventure w Bad Kissingen, największej wystawy dla offroadowców w Europie, testowaliśmy Defendera Rallye i sprawdzaliśmy, jak zwykły Jeep Wrangler z kilkoma modyfikacjami może podwoić swoją cenę. Ponadto: jak mały Fiat Panda 4x4 radzi sobie na islandzkich wyżynach. Także: Defender Bowler firmy Land Rover i sześciokołowiec Volvo - Laplander.
The Wanderer Werke and their Stromlinie Spezial car.
50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
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