In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
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Podczas All-Wheel Adventure w Bad Kissingen, największej wystawy dla offroadowców w Europie, testowaliśmy Defendera Rallye i sprawdzaliśmy, jak zwykły Jeep Wrangler z kilkoma modyfikacjami może podwoić swoją cenę. Ponadto: jak mały Fiat Panda 4x4 radzi sobie na islandzkich wyżynach. Także: Defender Bowler firmy Land Rover i sześciokołowiec Volvo - Laplander.
The Wanderer Werke and their Stromlinie Spezial car.
50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
The Toyota MegaCruiser BXD10 with military origins.
US SUVs and pickup trucks like the Cadillac Escalade, Chevrolet Tahoe, Ford Raptor or Dodge Ram are large, powerful and luxurious and exude the feeling of unlimited possibilities and adventure.
Luxo, estilo de vida e exclusividade
SUV allemands confortables et luxueux.
Volkswagen submeteu o SUV a uma transformação radical
In 2014, Mercedes-Benz presented their first Plug-in Hybrid, the S500. With a declared average consumption of 2.8 liters the S500 was the most fuel-efficient luxury car on the market. Also: when it comes to Bentley, a V8 engine basically means down-sizing. We took a look at the British brand's Flying Spur version with a smaller engine. And: the 6th generation Maserati Quattroporte.
If people hear the name Aston Martin they imagine James Bond adventures, British style, performance and luxury. The brand's Vantage N430 model is a sports car that makes drivers and enthusiasts feel the heritage of British race cars. Also: a combination of elegance and power, the Bentley Continental GTC Speed with its W12 Twin Turbo engine.
Precision, high-tech, high quality. After 90 years of eventful history BMW motorbikes are today regarded as being almost too perfect. We explore the company's history between tradition and innovation with all of its ups and downs.
One of the oldest airfields in Germany is located at Oberschleissheim near Munich where exhibits from over 100 years of aviation history were presented to the public. Also, we took a Russian Antonov An-2 biplane for a cruise over the city.
The car of the future:aerodynamic, light and quiet, with almost no or no fuel consumption. Is a car like this just a pipe dream of engineers? Or is mobility with alternative drives suitable for the masses?
A new car. A new driving experience. A new lifestyle. But what paths do the four wheels, the engine and the car's body need to take until the first drive?
More power and yet better fuel economy? This is supposed to be possible with chip tuning. In order to explore this, we sent two teams on a road trip from South Germany to Barcelona, Spain, and back, a total distance of 3,000 kilometres.
Rodas de 10 ou 16 polegadas - uma questão de gosto?
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